Free Conversion Optimization Resources
Templates, checklists, and frameworks to optimize every stage of your conversion funnel. All resources are free and immediately actionable.
Awareness Stage (Impressions → Clicks)
Optimize your ad campaigns to attract qualified prospects
Ad Copy Testing Framework
Systematic framework for A/B testing ad headlines, descriptions, and CTAs. Includes statistical significance calculator.
Audience Segmentation Template
Template for creating and testing audience segments based on demographics, behaviors, and intent signals.
CTR Optimization Checklist
30-point checklist for improving click-through rates across all ad platforms (Google, LinkedIn, Meta).
Quality Score Improvement Guide
Step-by-step guide to improving Google Ads Quality Score to reduce CPC by 30-50%.
Ad Platform Comparison Matrix
Compare Google Ads, LinkedIn Ads, Meta Ads, and more. Find the best platform for your audience.
Attribution Modeling Setup Guide
Set up multi-touch attribution to understand which channels drive real revenue, not just clicks.
Consideration Stage (Clicks → Demos/Trials)
Convert website visitors into qualified prospects
Landing Page Conversion Checklist
47-point checklist covering headlines, CTAs, forms, social proof, and mobile optimization.
Form Optimization Playbook
Reduce form friction and increase completion rates by 40-60%. Includes field prioritization matrix.
Heatmap Analysis Guide
How to analyze heatmaps, scroll maps, and session recordings to identify friction points.
Value Proposition Template
Craft compelling value propositions that differentiate you from competitors. Includes examples.
Page Speed Optimization Checklist
Reduce bounce rates by optimizing page load times. Every 100ms improvement = 1% conversion lift.
Social Proof Integration Guide
Add testimonials, reviews, case studies, and trust badges that actually increase conversions.
Conversion Stage (Demos/Trials → Buyers)
Turn qualified prospects into paying customers
Trial Activation Playbook
Get users to their 'aha moment' faster. Includes email sequences and in-app messaging templates.
Demo Structure Template
Optimize your demo process to align with buyer needs. Includes objection handling framework.
Pricing Page Optimization Guide
Psychology-based pricing presentation strategies. Includes anchor pricing and plan positioning.
Onboarding Email Sequences
5 proven email sequences that guide trial users to paid conversion. Includes A/B test results.
Sales-Marketing Alignment Guide
Ensure marketing promises match sales delivery. Reduce disconnects that kill conversions.
Checkout Optimization Checklist
Reduce cart abandonment by 25-40% with these proven checkout flow optimizations.
Retention Stage (Buyers → Advocates)
Reduce churn and increase customer lifetime value
Churn Prediction Framework
Identify at-risk customers before they cancel. Includes health score calculation template.
Product Adoption Playbook
Drive feature adoption that increases stickiness. Includes user segmentation and messaging.
Expansion Revenue Framework
Identify and execute upsell/cross-sell opportunities based on usage patterns.
Customer Success Email Templates
Proactive outreach templates to drive engagement, prevent churn, and identify expansion.
Referral Program Design Guide
Build referral programs that turn customers into advocates. Includes incentive structures.
Review Generation Playbook
Get more 5-star reviews on G2, Capterra, and Trustpilot. Includes automated request sequences.
Full-Funnel Optimization
Resources for optimizing the entire customer journey
Full-Funnel Audit Template
Comprehensive audit framework to identify revenue leaks across all funnel stages.
Conversion Tracking Setup Guide
Proper event tracking across the entire funnel. Includes Google Analytics 4 and GTM setup.
A/B Testing Prioritization Framework
Decide which tests to run first based on potential impact, confidence, and effort (ICE scoring).
Optimization Roadmap Template
90-day optimization roadmap template with prioritized initiatives and success metrics.
Cohort Analysis Guide
Analyze customer cohorts to understand retention trends and optimize for lifetime value.
CRO Metrics Dashboard Template
Track the metrics that matter across all funnel stages. Includes Looker Studio template.
Sales Methodology & Scripts
Proven sales frameworks, scripts, and methodologies to close more deals
Pitch Deck Psychology
Download the exact pitch deck psychology framework that helped startups raise $200M+. Psychological triggers, storytelling templates, and VC manipulation tactics.
Interview Scripts
Get word-for-word psychological scripts that turn interviews into bidding wars. Proven answers, salary negotiation tactics, and multiple offer strategies.
Budget Approval Templates
Get any project funded with psychology-based budget approval templates. Includes executive presentation frameworks and ROI calculators.
MEDDIC Sales Methodology
Master MEDDIC qualification framework. Learn to identify Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion.
Objection Scripts
50+ battle-tested objection scripts for every situation. Turn objections into opportunities with proven psychological responses.
Closing Scripts
17 closing techniques with psychology-based sales scripts. Master assumptive closes, urgency closes, and more.
LinkedIn Outreach Kit
5x your response rates with proven LinkedIn outreach templates. Includes connection requests, follow-ups, and conversion sequences.
Psychological Triggers
Sales psychology & persuasion triggers guide. Science-based selling techniques that drive decisions.
Salary Negotiation Guide
Get paid what you're worth with proven salary negotiation strategies. Includes scripts, tactics, and multiple offer leverage.
Proposal Templates
Win more deals with proposal template library. Includes executive summaries, ROI calculations, and closing frameworks.
Value Selling Framework
Sell business value, not features. Master value-based selling with frameworks and positioning strategies.
SPIN Selling Framework
Master consultative selling with the SPIN methodology. Learn Situation, Problem, Implication, and Need-payoff questioning.
Sales Email Templates
20+ proven email templates that convert. Includes cold outreach, follow-ups, and closing sequences.
Recruiting Scripts
Recruiting scripts that get 82% response rates. Free templates for sourcing, outreach, and closing top talent.
Cold Calling Guide
The 47-second cold call system. Free sales training guide with scripts and psychological triggers.
Objection Prevention
Stop objections before they start. Objection prevention framework with inoculation and preemptive framing techniques.
Challenger Sale Framework
Transform your sales approach with the Challenger Sale methodology. Teach, tailor, and take control.
Sales Playbook Template
Build your winning sales process with this comprehensive playbook template. Includes stages, scripts, and metrics.
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