Ad Copy Testing Framework
Systematically test ad headlines, descriptions, and CTAs to improve CTR by 50-200%. Includes statistical significance calculator and 27 proven headline templates.
What's Inside the Framework
Testing Framework Template
Pre-built spreadsheet to track all your ad copy tests, results, and insights. Works for Google, Meta, LinkedIn, and any ad platform.
Statistical Significance Calculator
Built-in calculator tells you when you have enough data to make a decision. Stop guessing, start knowing.
27 Proven Headline Templates
Copy-paste headline formulas that have driven 50-200% CTR improvements across industries.
Testing Prioritization Matrix
Decide which ad copy elements to test first based on potential impact and effort.
Platform-Specific Best Practices
Character limits, testing duration guidelines, and sample sizes for Google Ads, Meta Ads, and LinkedIn Ads.
Winning Test Examples
Real examples from our clients showing before/after copy and the CTR improvements they achieved.
What Our Clients Achieved
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