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ConvertifyFull-Funnel Optimization
📢Awareness Stage Optimization

Turn Expensive Ad Impressions
Into High-Quality Clicks

Most companies waste ad spend attracting the wrong people. We optimize your messaging, targeting, and creative to attract qualified prospects who actually convert.

2-3x
CTR Improvement
Typical results
-30%
Cost Per Click
Average reduction
+40%
Lead Quality
Better targeting
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The Hidden Waste in Your Ad Spend

Common Problems We See:

❌
High Volume, Low Quality
Lots of clicks, but they don't convert downstream
❌
Misaligned Messaging
Ad promises don't match landing page reality
❌
Broad Targeting
Reaching everyone means reaching no one effectively
❌
No Attribution
Can't track which ads drive actual revenue

How We Optimize Awareness Stage

1. Ad Copy & Creative Testing

We run systematic A/B tests on headlines, images, and calls-to-action to find what resonates with your ideal customer profile.

✓ Test 8-12 variations per month • Track conversion to revenue, not just clicks

2. Audience Targeting Refinement

We analyze which audience segments actually convert downstream and reallocate budget to high-performing segments.

✓ Custom lookalike audiences • Intent-based targeting • Negative audience exclusions

3. Channel Mix Optimization

We identify which channels (Google, LinkedIn, Meta, etc.) drive the highest quality traffic and optimize spend accordingly.

✓ Multi-touch attribution • Quality scoring • Budget reallocation

4. Message-Market Alignment

We ensure your ad messaging aligns with landing page expectations, creating a seamless experience that increases downstream conversion.

✓ Consistent value propositions • Scent tracking • Expectation management

Real Results

B2B SaaS Company
2.8x
Increase in CTR while reducing CPC by 35%
"We were paying for clicks that never converted. Now every click is qualified."
E-commerce Brand
+47%
More qualified traffic at same ad spend
"Higher quality clicks meant better conversion rates downstream. Win-win."
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Next Stage: Consideration Optimization

Once you have qualified clicks, optimize your landing pages to convert them into demos/trials.

Learn About Consideration Optimization →