Value Proposition Template
Craft compelling value propositions that differentiate you from competitors and resonate with your ideal customers. Includes 15 high-converting examples and a competitor analysis framework.
What's Inside the Template
Value Proposition Canvas
Step-by-step worksheet to identify your unique value, target customer pains, and differentiation points.
The 3-Part Formula
Proven structure: [What you do] + [For whom] + [Unique outcome]. Works across all industries.
15 High-Converting Examples
Real value propositions from successful companies across SaaS, e-commerce, and B2B services.
Competitor Differentiation Matrix
Analyze competitors' messaging to identify gaps and opportunities for unique positioning.
Customer Interview Script
Questions to ask customers to uncover the language they use and problems they're trying to solve.
A/B Testing Framework
Test multiple value prop variations systematically. Includes tracking template and winning criteria.
Power Words Library
200+ high-impact words organized by emotion (urgency, trust, innovation, exclusivity).
Before/After Examples
See how we transformed weak, generic value props into compelling, differentiated messaging.
The 3-Part Value Prop Formula
What You Do (Clearly)
Be crystal clear about what you offer. Avoid jargon. A 10-year-old should understand.
For Whom (Specifically)
Define your ideal customer segment. The more specific, the more it resonates.
Unique Outcome (Different)
What outcome do you deliver that competitors don't? Focus on the "so what?"
Before → After Transformations
"We help businesses grow with innovative solutions."
"CRM software for real estate agents that automates follow-ups and closes 30% more deals."
"Advanced analytics platform with AI-powered insights and real-time dashboards."
"Marketing analytics for e-commerce brands that identifies your top 20% of customers driving 80% of revenue."
"The best email marketing tool for everyone."
"Email automation for Shopify stores that recovers 40% of abandoned carts on autopilot."
What Our Clients Achieved
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