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🎯Full-Funnel • Template • Gated

Full-Funnel Audit Template

Comprehensive audit framework to identify revenue leaks across all funnel stages. The exact template we use with clients paying $10K+/month.

What's Included in This Template

Awareness Stage Audit (15 data points)

Ad performance, CTR, Quality Score, audience targeting, attribution analysis

Consideration Stage Audit (18 data points)

Landing page conversion, form performance, bounce rate, engagement metrics, page speed

Conversion Stage Audit (12 data points)

Trial activation, demo effectiveness, pricing page performance, sales handoff quality

Retention Stage Audit (10 data points)

Churn analysis, expansion revenue, product adoption, customer health scoring

Handoff Analysis Framework

Identify where prospects drop between stages (the #1 cause of revenue leaks)

Prioritization Matrix (ICE Scoring)

Rank opportunities by Impact, Confidence, Ease - know what to fix first

Revenue Impact Calculator

Estimate the revenue gain from each optimization (get executive buy-in)

90-Day Action Plan Template

Turn insights into execution with prioritized roadmap

Perfect For:

  • ✓ Growth/RevOps leaders conducting quarterly audits
  • ✓ Agencies pitching CRO services to prospects
  • ✓ Startups trying to improve unit economics
  • ✓ Marketing teams identifying optimization opportunities
  • ✓ Anyone managing a conversion funnel with multiple stages

Get the Full-Funnel Audit Template

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Used by optimization teams at:

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