Conversion Stage Resource

Onboarding Email Sequences

5 proven email sequences that guide trial users to paid conversion. Includes A/B test results, subject line swipe file, and behavioral trigger setup.

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100+ Sequences Built

What's Included

5 Complete Email Sequences

Pre-written sequences for SaaS trials, e-commerce first purchase, lead nurturing, B2B demos, and freemium upgrades.

120+ Subject Line Swipe File

Tested subject lines organized by email type (welcome, education, urgency, social proof, re-engagement).

A/B Test Results & Benchmarks

Real test results showing which email approaches drove the highest trial-to-paid conversion rates.

Behavioral Trigger Setup

How to trigger emails based on user actions (feature usage, milestones, inactivity, trial expiration).

Email Timing & Frequency Guide

Optimal send times, email frequency by industry, and how to avoid overwhelming users.

Copy Formulas & Templates

Fill-in-the-blank email templates you can customize for your product in 15 minutes.

The 5 Email Sequences

1. SaaS Trial Conversion Sequence (7 emails)

Welcome → Quick Win → Feature Education → Case Study → Social Proof → Trial Expiration → Last Chance

Average trial-to-paid lift: +28%

2. E-commerce First Purchase Sequence (5 emails)

Welcome → Product Education → Social Proof → Limited Offer → Abandoned Cart Recovery

Average first-purchase conversion: +18%

3. B2B Demo Follow-up Sequence (6 emails)

Recap → ROI Calculator → Case Study → Objection Handling → Executive Summary → Final Offer

Average demo-to-close rate: +22%

4. Freemium Upgrade Sequence (8 emails)

Feature Teaser → Usage Milestone → Premium Feature Highlight → Case Study → Comparison → Trial Offer → Limited Discount

Average free-to-paid conversion: +31%

5. Lead Nurturing Sequence (10 emails)

Welcome → Educational Content → Use Cases → Comparison Guide → Webinar Invite → Case Study → Demo Offer → Re-engagement

Average lead-to-MQL conversion: +43%

What Our Clients Achieved

+28%

Trial-to-Paid Conversion

B2B SaaS, 7-email sequence

+43%

Lead-to-MQL Rate

Lead gen company, nurture sequence

2.3x

Email Revenue

E-commerce brand, vs. old sequence

Get All 5 Onboarding Email Sequences

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Trusted by teams at:

Acme Corp

TechStart

GrowthCo

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