Built to Solve the Problem of
Siloed Optimization
Convertify was founded on a simple but powerful insight: revenue doesn't leak at any single funnel stage—it leaks between stages. We exist to fix that.
The Problem: Siloed Optimization
Most companies optimize their marketing, sales, and product teams in silos. Marketing optimizes for clicks. Sales optimizes for demos. Product optimizes for activation. Each team hits their individual KPIs, yet overall revenue growth stalls.
The problem? Revenue doesn't leak at any single stage—it leaks between stages.
Common Revenue Leaks We See
💡 Our Insight
Convertify was founded on the belief that conversion optimization must be holistic, not departmental. When you optimize the entire funnel as one coherent system, you unlock compound growth that siloed teams can't achieve.
Our Data-Driven Methodology
1. Full-Funnel Audit
We analyze your entire conversion journey to identify exactly where revenue is leaking.
2. Strategy & Prioritization
We create a prioritized roadmap based on projected revenue impact, not opinions.
3. Systematic Testing
We run rigorous A/B tests across all funnel stages, measuring real revenue impact.
4. Continuous Optimization
We monitor, iterate, and compound improvements over time.
✅ What Sets Us Apart
The Origin Story
Convertify was founded in 2018 after our team repeatedly witnessed the same problem: high-growth companies optimizing individual funnel stages to perfection while overall revenue growth stalled.
The catalyst: A SaaS company we consulted with had best-in-class metrics at every stage:
- • 5.8% CTR on Google Ads (industry average: 3.1%)
- • 12% landing page conversion (industry average: 5%)
- • 35% demo-to-trial conversion (industry average: 20%)
- • 28% trial-to-paid conversion (industry average: 15%)
Yet their overall conversion from ad impression to customer was 0.08% — far below potential.
The issue? Their marketing team optimized for cheap clicks (attracting unqualified leads). Sales optimized for demo volume (not quality). Product optimized for feature adoption (not retention). Each team hit their KPIs while revenue leaked between the handoffs.
The breakthrough: When we optimized their funnel holistically — aligning ad targeting with landing page messaging, demos with product onboarding, and sales promises with actual features — their overall conversion jumped to 0.27%, a 238% increase with the same traffic and budget.
That success became the foundation for Convertify's methodology: optimize the entire conversion journey as one coherent system, not isolated stages.
Meet the Founder
Vik founded Convertify in 2018 after spending a decade optimizing conversion funnels for high-growth startups and seeing the same problem everywhere: teams optimizing in silos while revenue leaked between stages.
Before Convertify, Vik was a co-founder of Backupify (acquired by Datto), where the company raised $22 million in venture funding and scaled from startup to acquisition by optimizing every stage of the customer journey—from paid acquisition to product-led growth to enterprise sales.
The turning point: While consulting for a SaaS company hitting all their individual stage KPIs but missing revenue targets, Vik realized that conversion optimization isn't a marketing problem or a sales problem or a product problem—it's a systems problem.
That insight became Convertify's core methodology: optimize the entire funnel as one coherent system, not isolated stages.
Today, Vik leads a team of conversion specialists dedicated to fixing the handoffs between funnel stages that siloed teams miss—unlocking compound growth across the entire customer journey.
Vik's Expertise:
- ✓Full-funnel conversion optimization for B2B SaaS, E-commerce, and Lead Gen
- ✓Scaling paid acquisition profitably ($50M+ managed in ad spend)
- ✓Product-led growth and activation optimization
- ✓Cross-functional revenue operations (RevOps) alignment
Who We Work With
B2B SaaS Companies
High-growth SaaS companies with complex sales cycles who need to optimize from first click to renewal.
E-commerce Brands
Direct-to-consumer brands with high traffic but suboptimal conversion rates across their funnel.
B2B Lead Gen
Professional services and agencies generating leads for high-ticket offers or long sales cycles.
Marketplaces & Platforms
Two-sided marketplaces optimizing supply/demand conversion and retention simultaneously.
Client Results
"We tried optimizing piecemeal for years. Convertify's full-funnel approach delivered more revenue growth in 6 months than the previous 2 years combined. The compound effect of aligning every stage is incredible."
Ready to Stop Losing Revenue?
Get a free full-funnel audit and discover exactly where you're losing revenue—and how much you could gain by optimizing the entire journey.
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