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Awareness Stage Resource

Audience Segmentation Template

Create and test audience segments based on demographics, behaviors, and intent signals. Reduce CPA by 30-60% by targeting the right people at the right time.

Google Sheets + Excel
Instant Download
200+ Segments Built

What's Inside the Template

15 Pre-Built Segment Types

Demographic, behavioral, intent-based, lookalike, retargeting, and custom combination segments ready to implement.

Performance Tracking Dashboard

Track CTR, CPC, conversion rate, and CPA for each segment. Identify winners and losers fast.

Intent Signal Scoring

Framework for scoring prospects based on engagement, content consumption, and buying signals.

Platform-Specific Setup Guides

Step-by-step instructions for creating segments in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Audience Overlap Analysis

Identify and prevent audience overlap that wastes budget through internal competition.

Exclusion List Builder

Systematically exclude existing customers, tire-kickers, and low-intent visitors to improve efficiency.

Retargeting Funnel Builder

Create tiered retargeting audiences based on engagement depth and recency.

Winning Segment Examples

Real segments from our clients with setup details and performance results.

What Our Clients Achieved

-58%
Reduction in CPA
B2B SaaS, intent-based segments
+143%
Increase in ROAS
E-commerce, behavioral segments
3.2x
Better Conversion Rate
vs. broad targeting

Perfect For:

Performance Marketers

Improve targeting efficiency and reduce wasted ad spend

Growth Teams

Test new audience hypotheses systematically

Marketing Agencies

Deliver better results for clients with smarter targeting

Get the Audience Segmentation Template

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No spam, ever. Unsubscribe anytime. Used by 300+ marketers to improve targeting.

Trusted by marketing teams at:

Acme Corp
TechStart
GrowthCo

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