CRO Opportunity Scorecard
Prioritize your conversion optimization efforts using the ICE scoring framework (Impact × Confidence × Ease). Focus on high-impact, easy wins first.
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ICE Framework Guide
Impact (1-10)
How much will this improve conversion rate?
Confidence (1-10)
How confident are you in the estimated impact?
Ease (1-10)
How easy is it to implement? (10 = very easy)
ICE Score = Impact × Confidence × Ease
Higher scores = higher priority. Focus on scores 100+
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