A/B Test ROI Calculator
Calculate the potential return on investment for your A/B tests, determine sample size requirements, and estimate time to statistical significance.
Current Performance
333 visitors/day
250 conversions/month
Revenue per conversion
Expected Results
New conversion rate: 3.00%
Statistical confidence required
Test Investment
Monthly Revenue Gain
$5,000
+50 conversions/month
Annual Revenue Gain
$60,000
If test wins
Annual ROI
3,429%
Return on investment
Test Timeline & Statistical Significance
Required Sample Size
8,000
Total visitors needed (both variants)
Test Duration
24 days
≈ 4 weeks to reach significance
Time to ROI
0.3 months
To recover test investment
Risk Assessment
Low Risk
Quick payback period
Revenue Impact Comparison
Monthly Gain
$5,000
Annual Gain
$60,000
Recommendations
✓ Highly Recommended
Excellent ROI potential. This test should be a high priority.
✓ Quick Payback
You'll recover your investment in less than 2 months.
Need Help Running Successful A/B Tests?
Convertify's experts design, implement, and analyze A/B tests that drive real results. We handle everything from hypothesis generation to statistical analysis.