Pricing Psychology Framework
Build a psychology-optimized pricing page. Apply proven principles, see real-time preview, and export ready-to-implement variants.
Psychology Principles
Pricing Settings
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Enterprise
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Starter
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Applied Psychology (2 principles)
Anchoring Effect
Present high-priced option first to make other prices seem reasonable
Expected Impact: 15-25% increase in average deal size
Example: Show enterprise tier before standard tier. The $999/mo price makes $99/mo seem like a bargain.
Social Proof on Pricing
Show which plan is most popular to leverage bandwagon effect
Expected Impact: 20-35% shift to popular plan
Example: "Most Popular" or "Best Value" badge increases selection by 32%
A/B Testing Recommendations
Variant A: Current Setup
2 psychology principles applied
Variant B: Add Scarcity
Test adding "Only 5 spots left at this price" banner
Variant C: Toggle Pricing Style
Test charm pricing ($99.99) vs prestige ($100) for your product category
💡 Pro Tip
Test one principle at a time to isolate impact. Start with social proof (highest lift) then layer in anchoring.
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