Full-Funnel Audit Spreadsheet
Systematically evaluate every stage of your funnel. Rate each element on a 1-5 scale to identify your biggest opportunities for improvement.
Overall Score
60
Good
Awareness
Consideration
Conversion
Retention
Awareness Stage
Stage Score
60%
Is your traffic coming from qualified sources that match your ICP?
Does your value proposition immediately communicate what you do and for whom?
Are you excluding irrelevant audiences in your paid campaigns?
Do you have educational content that addresses top-of-funnel pain points?
Are you ranking for high-intent keywords in your category?
Consideration Stage
Stage Score
60%
Do you prominently display customer logos, testimonials, and ratings?
Is it easy to understand how your product/service works?
Is it clear what makes you different from competitors?
Do you have case studies showing specific results for target personas?
Are your lead magnets valuable enough to exchange contact info for?
Conversion Stage
Stage Score
60%
Are your CTAs clear, visible, and compelling?
Have you minimized form fields to only what's essential?
Do you display security badges, guarantees, and return policies?
Is there a compelling reason to take action now vs later?
Have you addressed common objections on the conversion page?
Is pricing transparent and easy to understand?
Is the checkout/signup process optimized for mobile?
Retention Stage
Stage Score
60%
Do new customers get guided onboarding within 24 hours?
Are you tracking and optimizing time-to-first-value?
Do you proactively reach out to customers showing churn signals?
Are customers achieving their desired outcomes?
Do you have a regular cadence of valuable communication?
Are you showing customers additional features/upgrades at the right time?
Priority Recommendations
✓ No critical issues found!
Your funnel fundamentals are solid. Focus on optimization.
Quick Wins
Focus on items scored 2-3 with "high" or "critical" importance for fastest ROI
Stage Priority
Start with Awareness (lowest score: 60%)
Expected Impact
Improving score by 20 points typically increases overall conversion by 15-30%
Need Help Fixing These Issues?
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