Churn Cost Calculator
Calculate the true cost of customer churn including lost revenue and wasted acquisition costs. See how small improvements in retention create massive bottom-line impact.
Customer Base
25 customers/month • 45.96% annual
Monthly recurring revenue
Months before churning
Acquisition Economics
Cost to acquire one customer
✓ Healthy ratio (3:1+)
Churn Health Score
Needs Attention
Churn is higher than industry average. Address retention now.
Monthly Revenue Loss
$12,500
25 churned customers
Wasted CAC per Month
$50,000
Acquisition cost down the drain
Total Annual Loss
$750,000
230 customers/year
Annual Churn Impact Breakdown
Retention Improvement Scenarios
Reduce Churn by 1%
From 5.00% to 4.00%
Annual Savings
$150,000
Reduce Churn by 2%
From 5.00% to 3.00%
Annual Savings
$300,000
Reduce Churn by 5%
From 5.00% to 0.00%
Annual Savings
$750,000
💡 Industry Insight
A 1% reduction in churn can increase company value by 5-7%. For SaaS companies, reducing churn from 5% to 4% typically increases LTV by 25%.
Retention vs. Acquisition Economics
New Customer Acquisition
Customer Retention
📊 It costs 5-25x more to acquire a new customer than to retain an existing one
Stop Losing $750,000 Annually
Convertify's Retention Optimization service helps you identify why customers churn and implement proven strategies to keep them. Our clients reduce churn by an average of 35%.