Multi-Touch Attribution Modeler
Compare different attribution models to understand which marketing touchpoints truly drive conversions. Make better budget allocation decisions based on full customer journey data.
Conversion Value
Total value of this conversion
Attribution Model
Linear
Distributes credit equally across all touchpoints
Equal credit to all touchpoints
Customer Journey
Total Touchpoints
4
In customer journey
Conversion Value
$1,000
To distribute across touches
Total ROAS
18.18x
Return on ad spend
Attribution Results: Linear
Compare All Models
| Channel | Last | First | Linear | Time Decay | Position (U-Shaped) | W-Shaped |
|---|---|---|---|---|---|---|
| Organic Search | $0 | $1,000 | $250 | $214.18 | $400 | $300 |
| Paid Search | $0 | $0 | $250 | $236.47 | $100 | $100 |
| Email Marketing | $0 | $0 | $250 | $261.09 | $100 | $300 |
| Direct | $1,000 | $0 | $250 | $288.26 | $400 | $300 |
Key Insights
Top Performing Channel
Organic Search gets $250 credit (25.0%)
Model Impact
Different models can change credit allocation by up to 40%. Choose the model that best reflects your business goals.
Overall ROI
Your customer journey generated $1,000 from $55 spend = 1718% ROI
Need Help With Attribution?
Convertify's Full-Funnel Attribution service helps you implement proper tracking, choose the right model, and optimize your marketing spend based on real customer journeys.