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PSYCHOLOGYPersuasion Science

27 Psychological Triggers That Make Prospects Say YES

Leverage cognitive biases and behavioral psychology to ethically influence decisions. Based on 50+ years of research from Cialdini, Kahneman, and more.

27 proven triggers
Real-world scripts
47% higher conversion

The 6 Universal Principles of Influence

Master Cialdini's proven principles that drive human behavior and decision-making.

Reciprocity

People feel obligated to return favors. Give value first to create psychological debt.

Commitment & Consistency

Once people commit, they align future actions. Start with small yeses.

Social Proof

People follow the crowd. Show how others like them have succeeded.

Liking

We say yes to people we like. Build rapport through similarity and compliments.

Authority

People defer to experts. Establish credibility with credentials and social proof.

Scarcity

Limited availability drives action. Create urgency without being pushy.

Plus 21 More Advanced Triggers

Loss Aversion

Fear of missing out drives action

Anchoring Bias

First number sets expectations

Contrast Effect

Make your offer look better

Become a Master of Influence

Get all 27 psychological triggers with word-for-word scripts and ethical implementation guides.

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