27 Psychological Triggers That Make Prospects Say YES
Leverage cognitive biases and behavioral psychology to ethically influence decisions. Based on 50+ years of research from Cialdini, Kahneman, and more.
The 6 Universal Principles of Influence
Master Cialdini's proven principles that drive human behavior and decision-making.
Reciprocity
People feel obligated to return favors. Give value first to create psychological debt.
Commitment & Consistency
Once people commit, they align future actions. Start with small yeses.
Social Proof
People follow the crowd. Show how others like them have succeeded.
Liking
We say yes to people we like. Build rapport through similarity and compliments.
Authority
People defer to experts. Establish credibility with credentials and social proof.
Scarcity
Limited availability drives action. Create urgency without being pushy.
Plus 21 More Advanced Triggers
Loss Aversion
Fear of missing out drives action
Anchoring Bias
First number sets expectations
Contrast Effect
Make your offer look better
Become a Master of Influence
Get all 27 psychological triggers with word-for-word scripts and ethical implementation guides.
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