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20+ TEMPLATESA/B Tested

Sales Email Templates That Get 42-71% Response Rates

Stop sending emails that get ignored. These 20+ proven templates use psychological triggers to get responses, book meetings, and close deals. Each includes real response rate data.

20+ proven templates
42-71% response rates
Used by 12K+ pros

📊 Results from 50,000+ Emails Sent

42%
Avg Open Rate
31%
Avg Response Rate
18%
Meeting Book Rate
5.2x
Industry Average

Cold Outreach

The Problem Agitation

Subject: Quick question about [Company]'s [specific challenge]

42% Response Rate
Psychology:Problem-Solution fit + Social proof
Best for:When you have clear insight into their challenges
Hi [First Name], I noticed [Company] is [specific observation about their business]. Most companies in [industry] struggle with [specific problem], which typically costs them [quantified impact]. We just helped [Similar Company] solve this exact challenge and [specific result with numbers]. Worth a quick 15-minute call to see if we could do the same for you? [Your Name]

The Mutual Connection

Subject: [Mutual Connection] suggested I reach out

67% Response Rate
Psychology:Warm introduction + Authority transfer
Best for:When you have a genuine mutual connection
Hi [First Name], [Mutual Connection] mentioned you're the person driving [specific initiative] at [Company] - sounds like you're doing incredible work. They thought you'd be interested in how we helped [Similar Company] achieve [specific result]. Are you free for a brief call Thursday or Friday afternoon? Best, [Your Name] P.S. [Mutual Connection] said [specific compliment about prospect]

The Trigger Event

Subject: Congrats on [specific event]

58% Response Rate
Psychology:Relevance + Timing + Value
Best for:After major company events or changes
Hi [First Name], Congratulations on [specific event - funding, expansion, new role, etc.]! When [Similar Company] went through the same [event], they found that [specific challenge] became their biggest bottleneck. We helped them [specific solution] which resulted in [quantified outcome]. With everything on your plate, would it make sense to have a quick call about avoiding similar pitfalls? [Your Name]

Follow-Up Sequences

The Value-Add Follow-Up

Subject: Thought you'd find this useful

38% Response Rate
Psychology:Reciprocity + Continued value
Best for:After initial conversation with no commitment
Hi [First Name], I've been thinking about our conversation regarding [specific challenge discussed]. I just came across [specific resource/case study/article] that shows how [Company] solved this exact problem. They saw [specific result]. Here's the link: [URL] The approach on page [X] seems particularly relevant to your situation. Would you like me to walk you through how this could work for [Company]? [Your Name]

The Breakup Email

Subject: Should I close your file?

33% Response Rate
Psychology:Pattern interrupt + Loss aversion
Best for:Final attempt after 3-4 unreturned messages
Hi [First Name], I've reached out a few times about helping [Company] with [specific value prop], but haven't heard back. I'm assuming one of three things: 1. This isn't a priority right now 2. You're happy with your current solution 3. You've been eaten by an alligator If it's #3, please let me know and I'll send help. 😊 Otherwise, should I close your file and check back in 6 months? [Your Name]

The Social Proof Follow-Up

Subject: [Competitor] just started using this approach

51% Response Rate
Psychology:FOMO + Social proof + Urgency
Best for:When you have relevant competitive wins
Hi [First Name], Quick update - [Competitor/Similar Company] just implemented the solution we discussed and they're already seeing [specific early result]. I know you mentioned [specific concern/objection]. They had the same concern, but found that [how it was addressed]. I've blocked off some time Thursday and Friday if you'd like to hear how they're getting these results. Which works better for you? [Your Name]

Meeting Booking

The Calendar Collision

Subject: Re: Our meeting (scheduling conflict)

71% Response Rate
Psychology:Assumed close + Easy action
Best for:To book meetings with engaged prospects
Hi [First Name], Looks like we have a small scheduling hiccup for our call about [topic]. I have the following slots available: • Tuesday 2:00 PM - 2:30 PM EST • Wednesday 10:00 AM - 10:30 AM EST • Thursday 3:00 PM - 3:30 PM EST Which works best for you? Or feel free to grab any time here: [calendar link] Looking forward to discussing how we can help [Company] [specific value prop]. [Your Name]

Objection Handling

The Budget Reframe

Subject: Re: Budget concerns

45% Response Rate
Psychology:Reframing + ROI focus + Social proof
Best for:When price is the main objection
Hi [First Name], I completely understand the budget concerns. In fact, [Similar Company] said the exact same thing. Here's what they discovered: they were already spending [amount] on [current inefficient solution/problem cost]. Our solution actually saved them money from day one. I put together a quick ROI calculation based on your numbers: • Current cost of [problem]: $[amount]/month • Our investment: $[amount]/month • Net savings: $[amount]/month • Plus: [additional non-monetary benefits] Worth a quick call to walk through the math? [Your Name]

Closing Emails

The Urgency Close

Subject: Quick question before our offer expires

62% Response Rate
Psychology:Urgency + Scarcity + Loss aversion
Best for:When you have time-sensitive offers
Hi [First Name], I wanted to make sure you saw that our [specific offer] expires this Friday. After that, the investment goes from $[amount] to $[higher amount] - a difference of $[savings]. [Similar Company] just locked in this rate and they're projected to see [specific ROI] within [timeframe]. Can we hop on a quick call today or tomorrow to get you the same advantage? I have 2:00 PM and 4:00 PM open today - which works better? [Your Name] P.S. I can only extend this pricing to [X] more companies this quarter, and I'd hate for you to miss out.

⚡ Email Psychology Pro Tips

Personalization > Everything: Always customize the template with specific details about their company, challenges, or recent events.

Subject lines make or break: 47% of recipients decide based on subject alone. Keep it specific and intriguing.

Mobile-first formatting: 68% of emails are read on mobile. Keep paragraphs short and use plenty of white space.

One clear CTA: Multiple asks confuse prospects. Have one specific next step in each email.

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