The 47-Point Landing Page Conversion Checklist

You spent weeks designing it. You wrote the copy three times. You set up the tracking.

But is your landing page actually ready to convert?

Most B2B landing pages fail because they miss the basics. They forget a clear CTA above the fold. They load too slowly. They ask for too much information.

We've audited thousands of landing pages, and we found that the highest-converting ones all share the same DNA.

We compiled that DNA into this 47-Point Landing Page Checklist.

1. Above the Fold (The "Blink Test")

• [ ] Clear H1 Headline: Does it state the value, not just the product name?
• [ ] Supporting Subheadline: Does it explain how you deliver that value?
• [ ] Primary CTA: Is there a high-contrast button visible without scrolling?
• [ ] Hero Image/Video: Does it show the product in action or the result of using it?
• [ ] Social Proof: Are there logos of trusted customers visible immediately?
• [ ] Navigation Removed: Did you remove the main menu to prevent leaks?

2. Copy & Messaging

• [ ] Customer-Centric: Do you use "You" more than "We"?
• [ ] Problem/Agitation: Do you clearly articulate the pain point you solve?
• [ ] Benefit-Driven: Do you sell the vacation, not the plane flight?
• [ ] Scannable: do you use bullet points and short paragraphs?
• [ ] Jargon-Free: Would a 5th grader understand what you do?
• [ ] Objection Handling: Do you answer "Is this secure?" or "Does it integrate?"

3. Design & UX

• [ ] Visual Hierarchy: Is the most important element the biggest?
• [ ] Directional Cues: Do arrows or eye-gazes point toward the CTA?
• [ ] Whitespace: Is the page breathing, or is it cluttered?
• [ ] Contrast: Does the CTA button color stand out from the background?
• [ ] Readability: Is the font size at least 16px?
• [ ] Mobile Responsiveness: Does it look perfect on an iPhone SE?

4. Trust & Social Proof

• [ ] Testimonials: Are they specific? (e.g., "Saved us 10 hours" vs "Great tool")
• [ ] Faces: Do testimonials have real photos of real people?
• [ ] Trust Badges: Do you show security certifications (SOC2, GDPR)?
• [ ] Review Stars: Do you display your G2 or Capterra rating?
• [ ] Case Study Stats: "Used by 5,000+ companies" or "$10M saved".

5. The Form (Conversion Friction)

• [ ] Field Count: Are you asking only for what is absolutely necessary?
• [ ] Clear Labels: Is it obvious what goes in each box?
• [ ] Action-Oriented Button: Does it say "Get Free Audit" instead of "Submit"?
• [ ] Privacy Statement: A tiny "We hate spam too" link below the button.
• [ ] Error Validation: Does it tell them why the email is invalid immediately?

6. Technical & Performance

• [ ] Load Speed: Does it load in under 2 seconds? (Check Google PageSpeed).
• [ ] Broken Links: Did you click every single button?
• [ ] Thank You Page: Does the form redirect to a confirmation page?
• [ ] Tracking Pixel: Is the Facebook/LinkedIn pixel firing correctly?
• [ ] Favicon: Is your logo showing in the browser tab?

7. The Offer

• [ ] Relevance: Does the offer match the traffic source intent?
• [ ] Value: Is the "bribe" (ebook, demo, trial) worth their email address?
• [ ] Urgency (Optional): Is there a valid reason to act now?

How to Use This Checklist

Don't just read it. Print it out.

Before you launch your next campaign, go through this list item by item.

If you check off at least 40 of these 47 points, we guarantee your conversion rate will improve.

Want Us to Audit Your Page?

If you want an expert set of eyes on your landing page, we offer a Free 5-Point Conversion Audit.

We'll record a 5-minute video tearing down your page and giving you 3 actionable fixes.

Get My Free Landing Page Audit